The good kind of marketing.
Much of modern marketing has been shaped by greed and fear. That benefits no one.
But an antidote is available.
We can connect with the human behind the customer by telling a story that makes sense to them.
Meaningful Marketing is an amplifier for innovative solutions, life-changing products and significant societal change.
Have a vision for a better future?
I'm here to help.
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A four-step method based on design thinking and the hero's journey framework.
Focus
In this phase, we set a clear intention and direction for your story. You reflect on the change you want to make, the people you serve and the role you play.
Look & Listen
In this phase, we collect the internal and external knowledge that will support strategic decision making and the development of a distinctive story.
Outline
In this third phase, you make wise choices about the key elements of your story. We clarify the hero audience, positioning, promise and proposition.
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Write
In this final phase, we develop a strategic story that will inspire your hero audience and clarify the value you bring.
