From Medical Practice to Meaningful Brand

Our collaboration unfolded through the four steps of the F.L.O.W. method, each phase building upon the last:

Phase 1: Focus

Clarifying the Intention

Together, we dove deep into Dr. De Vusser's intuition and vision:

• The people she felt called to help
• The transformation she wanted to create
• The role that she would play in patient's transformation

Phase 2: Look & Listen

Clarifying the Context

With a clear intention, we immersed ourselves in understanding the clients and competitive landscape:

• In-depth interviews with potential patients
• Analyzed the competitive environment and potential partners
• Mapped the existing narratives around preventive and longevity medicine

This thorough analysis formed the foundation for a Meaningful Marketing approach that would connect Dr. De Vusser's services with her target audience's needs.

Phase 3: Outline

Clarifying the Strategic Narrative‍

The first piece of the brand that fell into place was its name: Thrive85 clinic.

Because the goal was not to make more people survive until 100. The promise was to help people thrive, well into their later years. The brand story naturally aligned with Dr. De Vusser's mission while resonating deeply with patient's hopes and challenges with modern medicine.

We crafted a strategic narrative around this promise. As the brand and value propositions took shape, we identified the values, key words, tagline and positioning statement in a Brand Story Book that told the full story of Thrive85 clinic. A story that became an answer to the needs observed in customer research.

Phase 4: Write

Bringing the Story to Life‍

In the last phase of the project, we transformed the narrative into tangible elements:

• Developed the full distinctive brand identity
• Created a high-quality intuitive website in collaboration with JK21 studio
• Designed patient materials to educate, empower and inspire
• Developed branded graphics and visual aids to support the story
• Built a Meaningful Marketing plan focused on thought leadership through content marketing, public speaking and partnerships

Today, Thrive85 clinic hasn't just launched—it's thriving. The clinic is operating at capacity, serving exactly the kind of clients Prof. Dr. De Vusser wanted to reach.

Her vision of preventive medicine has found its audience, proving that when a vision for bold change meets authentic storytelling, transformation happens.

"Working with Story Flow on the launch of Thrive85 clinic felt like having a partner working toward the same goal. They not only helped me get my story and my client very clear but also supported me in implementing it within the clinic. I think that without Story Flow’s help, Thrive85 clinic would never be where it is now.."

Dr. Katrien De Vusser

The Benefit of Meaningful Marketing

For Thrive85 clinic, Meaningful Marketing created value in three ways:

• Authentic Alignment: A strategic story can bring vision, clients and expertise into alignment.
• Simple Strategy: A short, focused marketing approach proved perfect for this premium medical brand
• Viral Impact: The clinic keeps growing as patients become ambassadors for preventive medicine, retelling the story of Thrive85 clinic

The Path Forward

As the clinic continues to grow, we keep supporting the Thrive85 clinic team with coaching, brainstorming sessions and strategic discussions. This will ensure Thrive85 clinic can adapt and grow while staying true to its core mission of helping people live healthier, longer lives.‍

Work With Us

If you're a healthcare professional or service provider looking to make a meaningful difference in people's lives, let's explore how we can bring your vision to life.