International Sprint Strategy

With regulations creating new opportunities across Europe, we moved fast with an intensive strategic sprint based on our F.L.O.W. method. Our collaboration took us from Italy to Switzerland—showing our commitment to working side by side with clients wherever needed.

Phase 1: Focus

Defining the Opportunity

We began by clarifying Roiward's welfare offer, mapping regulatory constraints, and identifying the opportunities they created.

Working closely with both the Roiward and lastminute.com teams, we defined success metrics for the collaboration and explored how both buyer clients and end-users would experience the product.

Phase 2: Look & Listen

Understanding the Decision Landscape

A critical breakthrough in this phase was distinguishing between the buyer and the user:

• The Buyer: HR or well-being managers, making safe, multi-stakeholder decisions under organizational constraints.
• The User: Individual employees benefiting from the welfare platform.

This insight guided messaging that reassured buyers with a comprehensive, cost-effective solution, while ensuring a compelling, accessible user experience for employees.

Phase 3: Outline

Crafting Distinctive Positioning

The next challenge was finding the one defining characteristic that would make Roiward Welfare shine.

After close collaboration, we identified what we called an “elegant double whammy”: a positioning approach that not only convinced potential clients but also gave clear guidance to the Roiward and lastminute.com teams on where to focus product development.

This clarity provided dual value — external market differentiation and internal resource prioritization.

Phase 4: Write

Clarifying Communication‍

With the positioning in place, we moved quickly to implementation:

• Developed sales documentation and refined sales processes.
• Created website materials that communicated Roiward Welfare’s unique value and partnership with lastminute.com.
• Executed the launch in just weeks — crucial timing as regulations were evolving and opportunities emerging.

Strategic Partnership Success

The collaboration resulted in a successful market entry for Roiward Welfare across multiple European markets.

The clear positioning enabled rapid sales conversations, while the distinctive differentiator continues to provide competitive advantage. The project also showed the power of international collaboration, uniting teams across countries to launch a solution that helps employees access richer, more flexible benefits.

“Story Flow understands even complex businesses quickly and organizes concepts in a way that makes them clear for customers who often have little time to grasp the message."

Valentina Parravicini, B2B Partner Specialist at lastminute.com

The Value of Strategic Agility

For Roiward, strategic agility meant turning complexity into clarity, collaboration, and speed:

• International Expertise: Demonstrated ability to work across European markets with deep understanding of regulatory environments.
• Partnership Navigation: Balanced brand collaboration between Roiward and lastminute.com without compromising clarity.
• Rapid Execution: Delivered complete strategic positioning and launch in weeks, not months.

The Path Forward

Following its successful launch, Roiward Welfare is now expanding across European markets. Story Flow continues to support the Roiward team with strategic guidance, ensuring the brand grows while staying true to its mission of creating meaningful benefits for employees.

Work With Us

If you’re planning international expansion or a partnership-based product launch, let’s explore how strategic positioning can accelerate your market entry while ensuring commercial differentiation.